atonedesign.com

Freeze Brand

Tony Pagel — Mon, 12 Sep 2011 19:07:31 +0000

Logo design I created for a product website while employed with W3i. The purpose of freeze.com was to house all of the companies windows products and make them available for download in a single location. Hub-sites were then created for specific categories of products, each with their own web-design and logo.

The site was originally owned as my-freeze, and offered product downloads as well as news feeds and custom search for clients who installed it’s toolbar. In the final logo, the client wanted the word ‘free’ to be highly distinguishable. from snowflake, frozen mountains, and thermometer’s…the logo design ended up being a mash-up of all the revisions initially shown to the client. The final design was to be something that illustrated the different categories/levels of products the company had to offer, while still showing a customer orientated business-model.

My original favorite was ’4-b’ (as shown in the sample below, and after feedback from the client, my follow up favorite was ’1-b’

Nefew Brand

Tony Pagel — Mon, 12 Sep 2011 18:44:27 +0000

Custom font and logo design for Zurich based hip-hop band, Nefew.

Kimozaki Brand

Tony Pagel — Mon, 12 Sep 2011 01:37:56 +0000

I designed a simple logo for house-dj, ‘Kimozaki’, out of Washington D.C.

I was tasked with designing a 1-color logo that was simple, but reflected a certain ‘techy’ edge that most electronic dj’s aspire to. The catch was that although Kimozaki wanted something ‘techy’ he also wanted something tribal, soulful, and a bit earthy; Something new, with no hard edges, that showcased the amount of dimension he brought to his music.

Flow

Tony Pagel — Sun, 21 Aug 2011 00:55:47 +0000

Self promotional artwork.

Kimozaki – Abrabo

Tony Pagel — Sat, 20 Aug 2011 16:57:22 +0000

EP Album cover artwork made for washing based house dj, Kimozaki. The focus was to design something with a tribal/eclectic style. The music featured by the artist had tribal, latin, house, and dub characteristics. Kimozaki presented the idea of an ‘eclipse’ to me and wanted a design with that in mind.

Full Print: Click Here

iClass

Tony Pagel — Sat, 20 Aug 2011 16:12:45 +0000

we chose iClass (instead of Highclass) because we wanted the party to be about the individual, you’re the star of the evening, you create your own class.

Playground (iClass’s sister dance event) is very sophisticated, very stylish, iClass needs to be the younger brother, the freak, kind of immature but at the same time cool and flashy.

Full Print: Click Here

Additional drafts were presented to the client. Below was a first draft of the initial designs.

Playground

Tony Pagel — Fri, 19 Aug 2011 20:12:32 +0000

The “Playground” event was a night-life event that took place in Zurich, Switzerland on a bi-monthly basis. The events focus was to bring a fun dance-music filled night to Zurich while maintaining a certain grade of class and elegance.

Filo & Peri

Tony Pagel — Fri, 19 Aug 2011 19:37:09 +0000

Local promoter Sound In Motion needed a flyer design to promote the quickly approaching Filo & Peri performance at Envy. Taking the musical style of the performers in mind, I designed a flyer that expressed the kind of energy and power that is heard in their style of music. This design was printed on a 2-sided flyer opposite the design for their Ferry Corsten performance, and appeared on projection screens at all of Sound In Motions events for that summer.

Spot Thursdays

Tony Pagel — Fri, 19 Aug 2011 18:59:07 +0000

Weekly themed event held to promote local dj/producer “Kimozaki”.

Wallpaper version:
Click Here

Sol Spectre – Nov 09

Tony Pagel — Fri, 19 Aug 2011 18:30:44 +0000

Poster design that was used to promote the event, and then sold during the performance as limited edition prints.